Flat monthly fee with creative production included, because on Meta the creative is the campaign.
You keep the Business Manager, the pixel and every file we make.
or read the pricing below first.
Search Captures Demand, Meta Creates It
This is the difference that decides which one you should fund first, and it is not about which platform is better.
On Google, someone types what they want and you show up. The demand already exists and you are competing to capture it. On Meta, nobody was looking for you. You interrupt them with something interesting enough to stop the scroll. That means Meta can reach people who would never have searched, but it also means your creative has to do work that a search ad never has to do.
Practically: if people are already searching for your service, start with Google Ads. If you sell something people do not know they want, if your product is visual, or if you have already saturated search demand in your area, Meta is where the next customer comes from. Most businesses that run both use search for intent and Meta for volume.
Why Leads Cost Less Here Than on Search
Across thousands of advertisers, the average cost per lead on Facebook is around $27.66 compared with roughly $70.11 on Google Ads. Meta leads are about 61 percent cheaper.
The catch is intent. A Google lead came looking for you and is closer to buying. A Meta lead was scrolling and got interested. Both are worth having, they just need different follow-up speed and different expectations about close rate. Anyone selling you Meta purely on the cheaper lead number is showing you half the picture.
Creative Volume Is the Real Cost Driver
This is where most Meta campaigns quietly fail, and it is not a targeting problem.
Meta’s own delivery system has taken over most of the targeting work. What you actually control is the creative. And creative wears out fast: once your ad frequency passes three to four for a cold audience, cost per click climbs roughly 15 to 25 percent as the same people see the same ad again without acting. The standard fix is refreshing prospecting creative every two to three weeks.
Which means a Meta account is not something you set up and then optimise. It is a production line. An agency running your account with the same four ads for three months is not managing your campaign, it is watching it decay. That is why creative production is included in our monthly fee rather than quoted as an extra when things stop working.
What we produce
- Short vertical video, the format with the lowest CPMs on Meta right now
- UGC-style content shot on a phone, which routinely outperforms polished studio work
- Static and carousel variants of whatever is winning, so a working angle gets used properly
- New angles rather than new colours, because a fresh headline on the same idea is not fresh creative
The Tracking Setup That Decides Everything
Browser tracking misses conversions. It has since Apple’s privacy changes, and it gets worse every year. When Meta cannot see a sale, two things happen at once. Your reported cost per result looks worse than reality, and more damaging, the algorithm learns from incomplete data and goes looking for the wrong kind of buyer.
The fix is the Conversions API, which sends conversion events from your server rather than the visitor’s browser, plus proper event match quality so Meta can connect those events to real people. This is technical work on your website, not a setting inside Ads Manager, and it is the single biggest reason two accounts with identical budgets get different results.
We build WordPress sites, so we implement this ourselves rather than emailing your developer a request. If you are already running Meta ads and have never heard the phrase event match quality, that is the first thing we would look at.
Boosting a Post Is Not Advertising
The boost button is designed to be easy, not effective. It optimises for engagement rather than sales, gives you almost no targeting control, and produces numbers that look good and mean nothing. Plenty of businesses have spent thousands on boosted posts and cannot name a single customer who came from one.
A real campaign lets you optimise for the event closest to revenue, split test creative and audiences against each other, exclude people who already bought, and retarget people who visited but did not act. If your entire Meta history is the boost button, your first month with us will not feel like more of the same.
What Meta Actually Costs in Canada
Good news first. Canadian CPMs run roughly $8 to $22 CAD, meaningfully below the global average and well below the United States, where advertisers pay closer to $20 to $23 USD per thousand impressions. The same budget buys you more reach here than it does south of the border.
The honest counterweight is that it is getting more expensive. Meta’s average price per ad rose about 14 percent year over year across the US and Canada in early 2026, as more advertisers competed for the same attention. Anyone telling you Meta is cheaper than it was two years ago is not looking at the numbers.
Typical costs to plan around: about $0.70 per click on traffic campaigns and $1.92 on lead campaigns, with a median cost per acquisition across industries near $38. Instagram clicks run roughly 25 percent higher than Facebook, which is normal and often worth it.
What Meta Management Costs
Meta management in Canada starts around $600 USD a month for a starter account and runs to $1,500 for a scaling one. Larger agencies charge 15 to 25 percent of ad spend with minimums of $2,000 a month or more.
We charge a flat fee that includes creative production. It never moves with your ad spend, for the same reasons we explain on our Google Ads page.
Campaign Build, $900 one time
Business Manager and ad account set up in your name, pixel installed, Conversions API configured and verified with test events, audiences and exclusions built, campaign structure, and your first set of creative including video.
Managed, $850 a month
For ad spend up to $3,000 a month. Four new creatives produced monthly, ongoing testing, audience and budget adjustments, retargeting maintained, and a one page report tied to leads or sales rather than reach.
Managed Plus, $1,400 a month
For ad spend between $3,000 and $15,000. Eight to ten new creatives monthly, expanded testing across placements and angles, and a call every two weeks. Above $15,000 we quote individually.
Our Meta pricing sits slightly above our Google Ads pricing, and that gap is the creative production. On search you are optimising an account. Here you are feeding a machine that eats creative.
3 months minimum, then month to month with thirty days notice.
The Minimum Spend Worth Starting With
Plan on at least $1,000 CAD a month in ad spend. Below roughly that, campaigns cannot generate enough conversion events to exit the learning phase, and everything you see is noise rather than data. You will burn three months and learn nothing.
So if your total budget including management sits under about $1,800 a month, we will usually tell you to put it into local SEO or search instead and come back when there is more room. That advice costs us a client and saves you a quarter.
How Long Before the Numbers Mean Anything
You will see early data in the first week, which is tempting and misleading. The learning phase stabilises around weeks three and four. A cost per acquisition you can actually trust arrives somewhere between weeks six and eight, and accounts with clean Conversions API tracking from day one get there fastest.
Judging a Meta campaign in week two is like judging bread ten minutes into the oven. What we commit to is that by day 90 you will have a real cost per result and an honest answer about whether it works against what a customer is worth to you.
Who Owns the Account and the Filese It
You own the Business Manager, the ad account, the pixel, and every creative file we produce for you. That last one matters more on Meta than anywhere else. If an agency produced your video and will not hand over the files, you are not just losing an account, you are losing your entire creative library.
We build inside your Business Manager with us added as a partner, you pay Meta directly with your own card, and creative files are delivered to you as we make them rather than at the end of the relationship.
When Meta Is the Wrong Channel
We would rather turn down the work than take a retainer that will not pay.
Meta is usually wrong when your product needs a long explanation before anyone would consider it, when your audience is a narrow B2B job title where CPMs climb past $22, when you cannot produce or approve new creative regularly, or when the sale is genuinely urgent and search-driven. Someone whose furnace died at 9pm is not going to see your Reel and book you. That is a search and map pack problem.
How the First 90 Days Run
Weeks 1 and 2, tracking and build
Business Manager, pixel and Conversions API configured and verified with real test events before a dollar is spent. Audiences, exclusions and campaign structure built. First creative set produced.
Weeks 3 to 6, find the winning angle
Testing angles against each other rather than tweaking one ad. Most accounts have one or two messages that work and several that never will. This phase finds them, and the ones that fail are the point, not a waste.
Weeks 7 to 12, scale what works
Budget moves toward the winners, retargeting is layered in, and creative refresh becomes a rhythm before fatigue sets in rather than after. By day 90 you have a cost per result and a creative library that keeps working.
What Your Monthly Report Shows
One page. Spend, leads or sales, cost per result, which creative and audience produced them, what we made that month and what we are testing next. Not reach and impressions, which tell you the ad was delivered rather than whether it worked.
Questions Business Owners Ask
Do I pay you the ad spend or pay Meta?
You pay Meta directly with your own card on your own account. We never touch your ad budget, so there is no markup you cannot verify.
Do I need to give you my Facebook password?
No, and you should not give it to anyone. We are added as a partner through Business Manager, which is the correct way, and you remove that access whenever you like.
Who makes the videos and photos?
We produce the ad creative, including editing, captions and variants. Raw product footage or lifestyle photos of your business are usually better shot by you or a local photographer, and we will tell you exactly what to capture.
Can you use my existing content?
Often yes. Customer photos, staff videos, and behind-the-scenes footage frequently outperform polished ads on Meta. If you have a phone full of it, bring it to the first call.
Can you run Instagram too?
Instagram and Facebook run through the same Ads Manager, so yes, and it is included. Instagram clicks cost a bit more and are often worth it depending on your audience.
My ads used to work and stopped. What happened?
9 times out of 10 it is creative fatigue rather than the algorithm changing. The same ad ran too long against the same audience. That is fixable and usually quickly.
Do you guarantee results?
No, and nobody honest does. The auction is not ours to control. What we control is tracking, structure, creative volume and testing discipline, and those are what separate accounts that work from accounts that do not.
Book a Meta Ads Review
30 minutes, no pitch. If you are already advertising, we will look at your tracking setup, your creative rotation and your account structure and tell you where the problem is. If you have not started, we will tell you what your category costs in Canada and whether your budget is enough to bother.
Serving Vancouver, Burnaby, Coquitlam, Port Coquitlam, Port Moody, New Westminster, Richmond and Surrey.