Rebuild your site without losing the Google rankings you already have. We handle the design, the build, and the search migration in house, so nothing falls through the gap between two agencies.
Maple Web Design is a small studio in Port Coquitlam. You work directly with the person building your site, on a fixed price agreed before any work starts.
Will a Rebuild Cost You Your Google Rankings
It can, and this is the single most common way a redesign goes wrong. A new site launches, the old page addresses quietly disappear, and three months later enquiries have halved while nobody connects the two events. The design agency has already been paid and moved on.
The work that prevents this is called a search migration. It means mapping every existing page address, pointing each one at its replacement, carrying titles and headings across, and watching Search Console daily for the first two weeks after launch. Agencies that offer it as a standalone service typically charge between $2,500 and $10,000 for it.
It is included in every redesign we do. Not as a favour, but because we also run SEO campaigns, and a rebuild that damages search visibility is a rebuild we would be fixing ourselves six months later.
Refresh, Redesign, or Rebuild From Scratch
These are three different projects with three different prices, and knowing which one you need is most of the decision.
A refresh keeps what works
Your page structure stays, your addresses stay, your rankings stay. What changes is the visual design, the speed, and the mobile experience.
This is right when the site converts reasonably well and simply looks tired. It is also the fastest and cheapest option, and if it is what you need, we will tell you.
A redesign changes the structure
New page structure, new content, new addresses, built around what people actually search for rather than how your business is organised internally.
This is the right answer for most businesses that have outgrown a site built five years ago. It needs a full search migration, which is where the risk lives.
A rebuild starts over
Sometimes the platform itself is the problem. An abandoned theme, a site nobody can log into, or a builder that locks your content into a format nothing else can read.
Here we start from a blank canvas and bring across only the content worth keeping.
Six Signs Your Site Is Past Patching
- It is not usable on a phone, or it technically works but nobody would want to use it
- Nobody can update it without calling a developer
- It runs on a purchased theme that has stopped receiving updates
- It takes more than three seconds to load on mobile, which you can check yourself with a speed test tool
- It has never produced an enquiry you can actually point to
- The last meaningful update was more than three years ago
Two or more of these true usually means patching costs more over two years than rebuilding does today.
What a Redesign Costs in Vancouver
Across the Vancouver market, a redesign from a local freelancer runs roughly $2,500 to $7,000, a boutique agency $6,000 to $18,000, and a mid-size agency $15,000 and up.
Below about $1,500, you are buying a purchased template with light customisation, whatever the proposal calls it.
Our pricing is published so you can compare before you book a call.
Refresh, from $1,600
Same structure, same addresses, new design. Custom layout built from a blank canvas, mobile designed separately rather than squeezed down, speed work, and a content review on every page.
No search migration needed, because nothing moves.
Full redesign, from $2,900
Three to twelve pages. New structure built around keyword research, new or rewritten content, and a complete search migration with a redirect mapped from every old address.
Analytics and Search Console reconnected properly, and two weeks of post launch monitoring included.
Store redesign, from $4,900
WooCommerce rebuild with product, category and checkout templates, plus migration of products, customers and order history.
Price moves with catalogue size and integrations. If you are building a new store rather than rebuilding one, start at e-commerce web design instead.
Not ready to commit
We also run a redesign readiness review for $450. You get a written assessment of what is actually holding the current site back, what is worth keeping, what a rebuild would realistically change, and a scope with a fixed price.
If you go ahead with us within 60 days, the fee comes off your invoice. If you decide to go elsewhere, the document is yours to take with you.
What Happens to Your Old Page Addresses
Before anything is designed, we export every page address currently on your site and every page that has earned a click in Search Console over the past year. That list becomes the redirect map.
Every old address gets pointed at its closest replacement. Not all of them at the homepage, which is the shortcut that causes the damage, but each one at the page that actually replaces it. Page titles, headings and image descriptions carry across where they were already working.
Then for the first two weeks after launch we watch Search Console daily for crawl errors and ranking drops, and fix anything that appears while it is still small. Most agencies hand you the keys on launch day and that is the end of the relationship. That is exactly the window where redesigns quietly go wrong.
What We Keep From Your Current Site
More than you expect. A site that has been live for years has usually earned things worth protecting even if it looks dated.
- Pages that already rank. We check Search Console first. If a page is bringing in searches, we keep its address and improve it rather than replacing it.
- Content that works. Rewriting everything is expensive and often unnecessary. We keep what reads well and rewrite what does not.
- Your domain and your history. Your domain age and existing links are an asset. Nothing about a rebuild requires giving those up.
- Your photos. Real photos of real work beat stock images every time, even when they are a few years old.
Why We Do Not Start From a Purchased Theme
If your current site is failing because of an abandoned theme, replacing it with another purchased theme just resets the same clock.
We call our approach the Solid Maple Build. Nothing is inherited from a template. Every section is built for your content, so nothing loads that your site does not use, and no theme author outside this project controls whether your site keeps working three years from now.
Most agencies sell you veneer. We build solid maple.
The same approach is described on our Vancouver web design page if you are weighing a rebuild against a brand new site.
How the Project Runs, Week by Week
Week one, audit before design: We pull your current page addresses, Search Console data, and the competitors currently outranking you. You get a redirect map, a new sitemap, and a written scope with a fixed price and a launch date.
Weeks two and three, design: Homepage first so we agree on direction before the rest is built. Two rounds of revisions included. Inner pages follow the same system once the homepage is signed off.
Weeks four and five, build and migrate: Built with your real content, not placeholder text. Redirects written and tested on staging. Mobile designed separately. Speed and structure handled during the build rather than bolted on after.
Week six, launch and watch: We launch outside business hours to avoid downtime during your working day. Redirects go live at the same moment as the new site, never after. Then two weeks of daily Search Console monitoring and two weeks of free adjustments.
Six weeks is typical. A refresh is usually three. The one thing that reliably slows a project down is waiting on content, so we tell you exactly what we need in week one.
The 4 Things That Usually Go Wrong
These are the real risks in a redesign. Here is how each is handled rather than left for you to worry about.
- Downtime. The new site is built on staging and swapped over outside business hours. For a standard build the switch takes minutes, not days.
- Data migration. Products, customers, orders and form submissions are moved and verified against the old site before the switch, not after.
- Scope creep. The price is fixed in writing before work starts. If you want something added mid project we quote it separately rather than surprising you at the end.
- Integrations breaking. Booking systems, payment gateways and CRM connections are tested on staging with real transactions before launch.
What It Costs to Keep It Running
A rebuild is not permanent unless it is maintained. Hosting runs roughly $150 to $300 a year, your domain about $25, and plugin licences on a typical build $100 to $200.
Our care plan is $95 a month and covers updates, daily off-server backups, uptime monitoring, security scanning and up to one hour of content changes. A rebuild is only permanent if it is maintained.
It is optional. If you would rather handle it yourself we will show you how, and you keep every login either way.
When You Should Not Redesign Yet
Sometimes a rebuild is not the right spend, and we would rather say so now than take the project.
If your site converts reasonably well and simply looks dated, a refresh costs less and carries none of the migration risk. If you get no traffic at all, a redesign will not fix that, because the problem is visibility rather than design, and local SEO is a better first spend.
And if the site is under two years old, it is usually cheaper to fix the specific pages that are not working than to rebuild all of them.
Not sure which one you are? That is exactly what the readiness review is for.
Questions Owners Ask Before Committing
Who is actually doing the work?
Arash Khalaj, who has been building websites for over 17 years and runs Maple Web Design out of Port Coquitlam. No account manager layer, no offshoring, no junior learning on your project.
Do I have to move my hosting to you?
No. We work on your existing hosting unless it is the reason the site is slow, in which case we will tell you and you decide. Your domain and hosting stay in your name throughout.
What if I lose rankings anyway?
Some fluctuation in the first few weeks is normal and usually settles. What is not normal is a permanent drop, and that comes from missing redirects. Because we monitor Search Console daily for the first two weeks, we catch and fix those while they are still small.
Can you keep my current logo and branding?
Yes. A redesign does not require a rebrand. If your branding is working we build around it. If it is genuinely holding you back we will say so, and you can decide separately.
How much of my content do I need to write?
As little as you want. We can rewrite existing pages, and if you need entirely new content we will quote it. Most projects use a mix of both.
My site is not on WordPress. Can you still help?
Yes. We rebuild sites from Wix, Squarespace, Shopify and older custom platforms. Migrating off a closed platform actually makes the redirect mapping more important, not less.
Why does my site not rank right now?
It is often not the design at all. We cover the usual causes in our guide to why a website is not ranking on Google, and the readiness review will tell you whether a rebuild would change anything.
Start With a Free Redesign Review
Thirty minutes, no pitch. We will look at your current site, what it ranks for today, and the competitors above you, then tell you honestly whether you need a refresh, a redesign, or nothing at all right now.
Serving Vancouver, Burnaby, Coquitlam, Port Coquitlam, Port Moody, New Westminster, Richmond and Surrey.
