To add products and services to your Google Business Profile, sign in to the account that manages it and find your business on Google Search. Choose Edit products for physical goods or Edit services for work you provide. The available tools depend on your business and whether a Merchant Center account is connected.
A useful listing answers the questions a customer would ask before contacting you: what is included, what does it cost, and where can they find the details? Start with accurate information you can keep up to date.
Should you use Products, Services or both?
Use the section that matches what the customer is buying. A repair shop might list phone cases as products and screen repairs as services. A contractor’s labour belongs under Services, even when the job includes materials.
- Products: physical items sold by an eligible local store.
- Services: jobs, appointments or professional work your business actually offers.
- Both: appropriate when you genuinely sell goods and provide services, and your profile supports both tools.
Google’s Product Editor guidance directs service sellers to the Services editor. Do not turn a consultation or an SEO package into a product simply to obtain an image and a website button. Restaurants and businesses selling tickets or experiences have other tools suited to those offerings.
If you still need to claim or verify the business, start with our Google Business Profile guide.
What should you prepare before adding anything?
Make a short list of your current offerings. For each, collect the name customers recognise, the correct price or pricing basis, a concise description and the relevant website page. For products, also prepare a photo of the actual item.
Keep the list specific to the location you are editing. A service available at your Richmond branch should not automatically appear on a branch that does not offer it.
Our recommended starting point is your most requested offerings with stable details. Finish and check those before adding seasonal items or options that change frequently. There is no useful submission target if half the listings will become inaccurate next month.
How do you add products to your profile?
- Open your business in Google Search while signed in to its managing account. Select the correct location.
- Choose Edit products.
- If the manual editor opens, start a new product and complete the form.
- Check the details, then select Publish.
- If you are sent to Merchant Center, manage the product there instead. Request access if the connected account belongs to someone else.
For the manual entry, prepare a clear name, product category where offered, image, description, price and destination URL. Complete the fields your current editor provides; older screenshots may show different controls.
Use categories customers can understand, such as “Desk accessories” or “Ceramic mugs”. Avoid mixing unrelated items into a category called “Other” when a clear grouping would make browsing easier.
A product category organises your catalogue. It is different from your profile’s main business category, which describes the business itself.
How do you add or change services?
- Open your profile and select Edit services.
- Select the suggested services you genuinely provide.
- For another offering, choose Add more services. Use Add custom service if no appropriate suggestion exists.
- Select an individual service to add or edit its description and price.
- Select Save.
Keep offerings under the appropriate business category. Use Google’s services instructions if your menu differs. The same editor lets you remove a service you no longer provide.
Custom service names should identify the work. Google says names containing prices, phone numbers or personal information can be rejected. Put pricing in its own field instead.
Before saving suggested services, read every selection. A relevant business category does not mean every suggested job belongs on your profile.
What makes a useful name and description?
Use the wording someone would use when asking for the item or job. “USB-C charging cable” is clearer than an internal stock code. “Interior painting” is clearer than a list of cities followed by “best affordable painters”.
A short description can explain the specification, scope or choice that matters. It does not need to repeat your company history or every area you serve.
Product description example
Name: Stoneware Coffee Mug, 350 mL
Description: A 350 mL stoneware mug with a glazed finish. Available in charcoal and cream. Check the product page for current colour availability and care instructions.
Service description example
Name: Interior Painting
Description: Interior wall and ceiling painting for homes. Send room sizes and photos for an estimate covering preparation, materials and labour.
These are writing examples, not claims about a specific business. Use only specifications and inclusions you can confirm. Follow the character counter in your editor and keep the most useful detail near the beginning.
How should you show prices?
Match your profile to the offer on your website and the amount a customer can actually buy it for. For Canadian customers, make the currency clear wherever the editor allows it.
- Fixed price: use it when the advertised item or defined service has a consistent total.
- Starting price: use a “From” option if available and explain what the entry price includes.
- Price range: use it only where supported and when the range represents realistic options.
- Quote required: explain what determines the estimate. Leave an optional price empty rather than entering $0 for paid work.
For example, a service priced per hour needs that basis explained; a product price for a pack should state the quantity. “From” should not conceal a compulsory charge that every customer must pay.
If your products are managed in Merchant Center, follow its price requirements. In Canada, the submitted price attribute excludes sales taxes. Make the price and currency consistent with the landing page and explain applicable taxes and charges before checkout.
When your price changes, update the website and the source managing the Google listing together. A price copied into a manual listing should not be assumed to update automatically.
Which photos and website links should you use?
Show the actual product clearly, with the important detail visible even in a small preview. Use a sharp image with enough space around the item to tolerate cropping. Check the upload requirements shown in your editor instead of relying on a single image size from an old tutorial.
For Merchant Center, Google’s product image requirements prohibit promotional overlays such as added sale text and watermarks. Branding printed on the product itself is different from a logo pasted over the image.
Link a product to the page for that item or the exact option advertised. Check that the page works on mobile, matches the price and image, and explains how to buy. Sending every product to a general homepage creates another search for the customer.
Do not assume each Services entry supports a product-style link or button. Use the appropriate website, booking or other supported business link for the action you want customers to take.
Why is Edit products or Edit services missing?
Work through these checks before changing anything:
- Account: are you signed in to the account with management access?
- Location: are you editing the intended business rather than another branch?
- Profile status: is there an ownership, verification or restriction notice to resolve?
- Management route: does the Products action open Merchant Center?
- Eligibility: is the feature appropriate for your actual business type?
Try Google Search in a desktop browser to compare the controls you can access. Do not change the business category to an inaccurate category just to reveal an editor. If you remain stuck, contact Google support with the profile, the missing control and a screenshot of the management view.
For a retailer with barcoded stock, manual entry may not be the best route. Google’s Local Inventory eligibility guidance includes Canada, subject to storefront, verification, store-type and manufacturer-barcode requirements. That integration is separate from manually adding a few products.
Why are saved products or services not showing?
Saving an entry and seeing it as a customer are separate checks. First, reopen the item and look for its status or a specific error. Then inspect the public profile in Search and the Maps app. Available layouts can differ.
- Pending: the edit is still being reviewed. Google’s general profile-edit guidance says some reviews can take up to 30 days; this is not a promise that every product will appear on that schedule.
- Not approved: open the item’s explanation and fix the stated issue. Google’s product approval guidance explains correction and review options.
- Managed elsewhere: check the item and its issues in the connected Merchant Center account.
- Saved but hard to find: confirm that it still exists in the editor, then check the public layout. Do not create another copy simply because it is not prominent.
If the entire Business Profile is suspended, address that problem using our suspended profile guide. A restriction affecting the profile is different from a problem with an individual product.
How do you keep the listings accurate?
Update an existing entry when the price, description, photo or destination changes. In the manual Product Editor, open the item to change and publish its details, or use its menu to delete it. If Merchant Center manages the item, make the change in that system or its connected data source.
Remove discontinued offerings. For temporary stock changes, use the availability controls your system supports and check that the public information does not promise stock you cannot supply.
Keep a simple record of the location, item name, published price, destination and last check. Review it when your catalogue or service menu changes. For several locations, confirm local availability before copying an entry from another branch.
Will adding offerings improve your Google ranking?
Detailed entries help customers judge whether you offer what they need. Google says a relevant service may be highlighted on a profile, but that does not establish a guaranteed ranking gain from adding more entries.
Do not turn the description into a keyword list or add services you do not provide. Keep this work focused on accurate offerings. For the broader ranking factors, read how the Google Local 3-Pack works.
Does adding products and services cost anything?
Google Business Profile is free. You do not need to buy an ad campaign to manage the available Products and Services sections. Agency support and paid advertising are separate costs.
If you need help with the wider setup, Maple Web Design’s Local SEO Launch package is listed at $850 one time. This is a broader local SEO package, not a fee for entering a product. See our local SEO services and pricing for the scope and to discuss your profile.
