Help people decide with confidence.
Explain services, prices, policies and next steps using the information you approve. Give visitors room to ask questions before inviting them to submit a request.
Your business knowledge. Your next customer.
Turn more website visits into meaningful enquiries. MWD AI Assistant helps people understand your services, check whether you serve their area, and share what they need, so your team can focus on winning the right customers.
An AI sales assistant for your website, built by Maple Web Design.
Lead-generation tools start with Pro. AI provider usage is billed separately.
From a visitor’s first question to a useful handoff.
“Which service is right for me?”
Explain the options using approved business knowledge.
“Do you cover my area? What might it cost?”
Use configured coverage and estimate rules.
Offer an approved link or collect a request with the details your team needs.
Built around customer intent
Local customers need more than an instant reply. They want to know what you offer, whether you can help them, and what to do next. MWD AI Assistant connects those questions to the practical steps behind a useful enquiry.
Explain services, prices, policies and next steps using the information you approve. Give visitors room to ask questions before inviting them to submit a request.
Use configured service areas or postal prefixes to check coverage. Offer estimate ranges from your own pricing rules, where enabled, so customers have a clearer starting point.
Collect contact information, request details and business-specific fields. Save submitted leads in WordPress and notify your team; Business and Agency can also deliver them to your configured CRM.
Here, qualification means gathering relevant needs and checking configured criteria, not a guarantee of purchase intent, creditworthiness or a completed sale.
Business Knowledge Studio · Pro and above
Your sales process starts with understanding your business. Organize the information customers need in one place, so the assistant can explain your offering in your company’s voice.
Think of it as an AI first point of contact, not an autonomous employee. Your team still owns decisions, final quotes and customer follow-up. Review answers and keep the source information current.
Illustrative questions, not guaranteed responses. AI can make mistakes; important details should be verified.
Local lead-generation tools, connected
From answering a question to handing over a request, choose the tools that support how your business actually sells. Plan labels make it clear what is included.
Use structured knowledge, reviewed website content and manual answers to explain your services and address the questions that stand between interest and action.
Check a visitor’s area against the service areas or postal prefixes you configure. Give customers useful coverage guidance without promising live maps or distance calculations.
Offer an indicative price range from the rules you supply. Help customers understand a starting budget while keeping final pricing and commitments with your team.
Capture structured enquiries using your configured fields. Store submissions in WordPress and send email notifications to your chosen inbox.
Review conversation and lead activity, identify gaps in approved knowledge, and use basic reports to improve the information your visitors receive.
Send submitted enquiries to HubSpot, Pipedrive, Zoho CRM, Salesforce or HighLevel. Configure signed webhooks and review delivery logs and retries.
Configure multiple assistants, page display rules and locations. Add advanced reporting, Excel/PDF exports and editable industry templates to your workflow.
Use white-label dashboard, widget and report controls. Reuse assistant profiles across client projects without transferring credentials or customer leads.
Helpful conversations. Clear boundaries.
Your assistant should feel like part of your business. Configure its identity, tone, appearance and language, then place it as a floating widget or shortcode where visitors need guidance.
Pro supports OpenAI, Anthropic, Google Gemini, Azure OpenAI, OpenRouter and custom OpenAI-compatible endpoints. Bring your own API key; provider usage is separate from your plugin license.
Use approved information and configured after-hours guidance to keep the conversation useful. Offer a request or contact action when relevant, without promising an immediate human reply.
Paid editions include retention settings, redaction, request limits and optional Turnstile. API credentials are encrypted at rest. Update your privacy notice for the providers and integrations you enable.
Estimate usage using your configured token prices and enable pausing at the limit. Heavy traffic or concurrent requests can exceed it; use your AI provider’s account-level hard limit where available.
For businesses that also sell online
Add WooCommerce product search to your assistant. Product cards give shoppers a practical next step on your own store, with a direct link to the native product page.
Product options and payment stay in your normal WooCommerce flow. Requires WooCommerce, an active paid core license and the separate add-on license.
Choose the workflow, not just a chat widget
Start with customer guidance and enquiry capture. Add connected sales workflows or client branding when you need them. All paid tiers use the Pro core plugin, with features determined by your active license.
For one local business website
$79 USD / year
1 website
Help visitors understand your offer, check practical details and send your team a meaningful enquiry.
For a connected sales workflow
$149 USD / year
5 websites
Bring enquiries into your sales tools and tailor the experience for different pages, assistants or locations.
For agencies serving local businesses
$299 USD / year
20 websites
Offer clients a branded AI lead-generation experience and reuse reviewed setups across your portfolio.
Annual prices are in USD. AI usage is billed separately by your provider. The WooCommerce add-on is not included in any core plan. Freemius checkout confirms the current price, applicable taxes, renewal and refund terms before payment. Already have a license? Check your account before purchasing again.
The separate Free edition includes one OpenAI-powered assistant, manual training, a floating widget or shortcode, basic appearance and limited retained history. Lead forms, service-area checks, estimates, website import and CRM delivery are paid-package features, not included in Free.
Know exactly what you’re choosing
Free is a fully functional, focused assistant. The separate Pro package supplies the paid lead-generation capabilities shown below.
| Capability | Free | Pro | Business | Agency |
|---|---|---|---|---|
| Manual training, floating widget and shortcode | Included | Included | Included | Included |
| AI provider choices | OpenAI | Multiple | Multiple | Multiple |
| Business Knowledge Studio and website import | Not included | Included | Included | Included |
| Lead forms, coverage checks and configured estimates | Not included | Included | Included | Included |
| Conversation analytics and basic reports | Not included | Included | Included | Included |
| Multiple assistants and locations | Not included | Not included | Included | Included |
| CRM, webhooks and advanced exports | Not included | Not included | Included | Included |
| White-label and assistant-profile transfer | Not included | Not included | Not included | Included |
| WooCommerce storefront actions | Not available | Separate add-on | Separate add-on | Separate add-on |
Upgrading from Free? Back up your site, install the separate Pro plugin on the same website and activate your license. Supported settings, training, credentials and retained history can migrate. Do not delete Free data before upgrading.
Before you choose
Understand what the assistant can do, what you configure, and where your team remains in control.
Ask Maple Web Design ↗The paid plugin connects approved business answers with service-area checks, configured estimate ranges and structured enquiry forms. It helps gather relevant customer details and passes submitted requests to your team. Business and Agency add CRM delivery, multiple assistants and locations.
It can take on part of the first conversation: explain your services, answer common questions, guide visitors to approved links and collect a request. It is still AI, not a human employee. Your team confirms availability, final pricing and commitments, and follows up to complete the sale.
No. It is designed to help convert the traffic already reaching your website into useful enquiries. It does not run advertisements, sell lead lists, manage your Google Business Profile or guarantee search rankings. Local SEO and advertising attract attention; the assistant helps you respond when someone arrives.
You configure the supported areas or postal prefixes used for coverage checks. Estimates come from pricing rules you provide, not invented market prices. These are indicative ranges, not binding quotes. The plugin does not perform live geocoding or driving-distance calculations.
Yes. Add approved links with the relevant labels and context, including external booking destinations. The assistant can offer those links when relevant. The current website scanner does not automatically discover and map every external booking button, and the core plugin does not complete reservations or payments for visitors.
Submitted requests are stored as leads in WordPress and sent to your configured notification inbox. Business and Agency can also deliver them to an enabled CRM or signed webhook. Configure and test email and integration delivery on your website before relying on them.
It can continue using approved information and configured after-hours guidance. Visitors can learn about services and submit a relevant request without waiting for your team to return. This is not a staffed live-chat service or a promise of immediate human availability.
You provide the API key and pay your selected AI provider separately. Paid editions offer request limits and an Estimated Monthly Spend Limit based on token prices you enter. Concurrent requests and inaccurate prices can cause an overrun or undercount. Monitor actual billing and use provider-side hard limits where supported.
Pro, Business and Agency all support the separately licensed WooCommerce add-on. It provides product search, direct product-page links and optional supported storefront actions. The add-on is $69 USD per year for one website in the pricing shown here; the paid core license is separate.
The floating widget is independent of your page builder. You can also place the assistant using
in an Elementor Shortcode widget. After buying a paid plan, download and install Pro, then enter the key in License & Updates. The WooCommerce add-on has its own package and key. Test your theme, caching and security settings before launch.Settings and submitted leads are stored in your WordPress database. Provider-backed replies send chat context to your selected AI service, and enabled CRM or other integrations send the data needed for their function. Your hosting location does not by itself make all processing local. Review provider policies and configure your privacy notices, consent and retention settings accordingly.
Built by Maple Web Design
A business website should do more than introduce your company. It should help people understand your value and take a useful next step. That is the focus behind MWD AI Assistant: practical customer guidance, relevant enquiries and a clearer handoff to your team.
Meet Maple Web Design ↗Use staging to check answers, form delivery, privacy settings and your theme’s presentation before publishing.
Turn interest into the next conversation
Give people the answers they need, and give your team a better starting point for the sale.