MWD AI Assistant · WordPress plugin

Give every visitor
a better next step.

Answer the question. Understand the need. Capture the enquiry.

An AI assistant built around your approved business knowledge, with lead forms, service guidance and optional voice conversations.

Free Core + Pro add-on. Your AI account. Your business knowledge.

MWD-AI-Assistant icon
MWD AI Assistant

From a question to a useful enquiry

Visitor

Can you help with my project?

Your assistant

Tell me what you need help with. I can explain your options or help you send a request.

A clearer starting point

Service needed · Project details · Contact information

Illustrative flow. Answers and request fields depend on your setup.

Answer

Use information you approve.

Guide

Match services, areas and next steps.

Capture

Send a request your team can act on.

Hero Chat example
Pro +
How can we help
you today?

Ask a question to get started

First message → floating chat → continuing conversation

Visual example of the Hero Chat experience.

01 / Hero Chat · Included in every paid plan

Your hero section
can start the conversation.

Turn a visitor’s first question into the start of a real chat. Hero Chat opens your floating assistant with that message, so the conversation continues naturally.

Requires an active paid plan and the floating chat to be enabled.

02 / Voice · Separate add-on preview

Some customers
would rather talk.

Let visitors explain what they need in their own voice. The assistant answers from approved business information and prepares a request they can review, edit and send.

Website voice, with your OpenAI account. Voice is separate from the Pro plans below; contact us for availability.

Voice chat

Talk with your website assistant

Talk. Review. Send.

“I’d like to request a quote for my project.”

Your request · Review before sending

Service needed + project details + contact information

The visitor checks the details and chooses Send request.

Illustrative interface. A written transcript is kept; no audio recording is stored on your site.

03 / Business Knowledge Studio · Pro +

Your business knowledge.
Your rules for the answer.

Bring your services, offers, FAQs and selected site content together. You decide what your assistant can use.

Build the knowledge

A business assistant
with business context.

Scanned PDFs need readable text before import.

A useful feedback loop

Find the questions
your content missed.

Review detected unanswered questions and recurring content gaps. Write a useful answer, approve it, and add it to your assistant’s knowledge.

Detect
Review
Approve

Knowledge improves through your review and approval.

04 / Lead capture · Pro +

Make the enquiry
worth following up.

Give your team useful project context instead of an isolated chat message. Visitors review the request and confirm before it is stored or sent.

Example request
Ready for a useful follow-up.
Service

Website redesign

Timing

Next month

Project details and contact information travel with the request.

Visitor confirmation

Review the details. Edit what matters. Then send.

Illustrative request, not a live submission or a confirmed quote.

Check the service area.

Match your configured postal prefixes to the right location. Share approved contacts, map links and opening hours.

Pro: 1 location · Business: multiple

Keep estimates grounded.

Offer the price ranges and currency you configure. Add after-hours guidance and urgency rules for relevant next steps.

Configured estimates are indicative, not binding quotes.

Business & Agency

Connect the enquiry
to the next step.

Choose the tools that belong in your workflow and see what happened after the request was sent.

One request. Your workflow.
Team inbox
HubSpot
Mailchimp
Webhook

Configure each destination and review delivery status from WordPress.

Multiple assistants

Relevant to the page.

Use different assistant guidance for selected pages, categories or URL paths. Keep the same shared widget and conversation.

17 industry templates

A better starting point.

Review a foundation for trades, clinics, professional services, retail and repair. Keep your own business facts and credentials.

Agency white label

Make it your service.

Brand the dashboard, widget and reports. Import and export reusable client profiles without credentials or customer leads.

Your provider. Your API key. · Pro +

Choose how your
assistant thinks.

Connect the AI provider you prefer. Test your saved connection, select your supported model and manage estimated text spending from WordPress.

Free Core uses OpenAI. Pro adds the provider choices shown here. API usage is billed separately by your provider.

OpenAI
Anthropic Claude
Google Gemini
Azure OpenAI
OpenRouter
OpenAI compatible

Make it feel like your site.

Colors, logos, icons, text and separate desktop, tablet and mobile sizing, with a live appearance preview. Multilingual text chat and RTL support.

Learn from the conversations.

Conversation analytics, visitor feedback and content gaps. Export leads and chats to CSV/JSON; Business adds Excel, PDF and print reports.

Set useful boundaries.

Encrypted credentials, request limits, optional Turnstile for Pro forms, data retention and WordPress privacy tools. Voice has its own time and call limits.

Estimated spend controls help manage usage; your provider’s billing and account limits remain the source of truth.

Choose your workflow

Start with Pro.
Grow with your business.

Every paid plan runs on the same Pro add-on. Your active license determines the included capabilities.

For one business

Pro

$79

USD / year

1 website · Annual license

For a business ready to turn questions into useful enquiries.

For a connected workflow

Business

$149

USD / year

5 websites · Annual license

For multiple locations and a connected sales workflow.

For client projects

Agency

$299

USD / year

20 websites · Annual license

For agencies offering a branded assistant to their clients.

Annual prices are in USD. AI usage is separate. Voice is a separate add-on and is not included in these plans. Freemius checkout confirms current prices, taxes and renewal and refund terms.

Start with Free Core

A useful assistant.
Free to install.

One OpenAI assistant, manual approved answers, business details, one location, a floating widget or shortcode, basic appearance and recent chat history.

Pro adds website knowledge, Hero Chat, lead forms, service guidance and analytics. Install Pro alongside Free Core to use the paid features.

Ready for your business

Install. Approve. Test. Go live.

01 / Connect

Install Core + Pro.

Activate your license and connect your supported AI provider.

02 / Approve

Add your knowledge.

Review business facts, import selected content and configure request fields.

03 / Test

Check the whole journey.

Try customer questions, request submissions and delivery, then enable the assistant.

Before you choose

Good questions.
Clear answers.

Know what you’re getting and how it fits your website.

WordPress 6.5 or later and PHP 7.4 or later. Free Core runs on its own with your OpenAI API key. Pro is a separate plugin that runs alongside Core and requires an active paid license. A ChatGPT subscription does not include API usage.

Free Core provides the text assistant and manual approved knowledge. Pro adds website knowledge, Hero Chat, lead capture, provider choice and analytics; Business and Agency extend the workflow. Voice is a separate add-on that works with Free Core, with or without Pro.

Place in a native Elementor Shortcode widget or a WordPress Shortcode block. With the floating assistant enabled, the first message opens that chat and the conversation continues there. Hero Chat is included in every active paid plan.

The current Voice add-on is for English conversations in your website’s browser. It requires HTTPS, microphone permission and your OpenAI account. It keeps written transcripts, summaries and requests on your site, without storing an audio recording. Contact Maple Web Design for availability.

Pro Business and Agency include HubSpot, Mailchimp and signed webhooks. Voice can send submitted requests to Gravity Forms through its normal submission API, so a configured feed, such as Pipedrive, can run. Gravity Forms and the relevant feed must be installed and configured separately.

It can share the approved price ranges, hours and service facts you configure, offer approved links and collect a request. Your team confirms final pricing, availability, bookings and commitments. Service coverage uses configured postal prefixes, rather than live geocoding.

Plugin settings and local records are stored in your WordPress database. The selected AI provider processes conversation context, and enabled integrations receive the data they need. Core chats expire after one to seven days; Pro has configurable retention policies. Voice records stay until you delete them. WordPress privacy export and erasure tools are supported.

Yes. Core has basic appearance and daily token and request limits. Pro adds detailed responsive styling, a live preview and estimated text spending controls. Voice has its own call duration, daily minutes and call limits. Provider charges are separate, so use the provider’s billing controls as well.

Built by Maple Web Design

Be ready for
the next enquiry.

Give visitors useful answers and your team a better starting point.

WordPress plugin · Your own AI account

AI assistant