Give shoppers a clear way to explore your brand on Amazon. Maple Web Design provides Amazon Storefront design for Canadian brands, with product collections, purposeful page layouts, and consistent visuals that make your range easier to understand.
Based in Metro Vancouver, we design new Amazon Brand Stores and refresh existing storefronts. The starting point is your catalogue: what customers need to compare, which products belong together, and where each page should take them next.
Request an Amazon Storefront design quote
See our work: DailyPatches Amazon Brand Store.
A Brand Store built around how customers shop
An Amazon Brand Store gives your brand a dedicated destination within Amazon. It brings your product range and brand story together, so someone who discovers one item can understand what else you offer.
Our design work focuses on that browsing experience. We connect the brand presentation to useful product choices, from the first banner to the category a customer opens.
Product collections with a clear purpose
We organise your range into understandable groups and plan the relationship between the homepage and supporting pages. The structure should reflect how customers choose, whether that is by product type, use, room, or collection.
For example, a kitchenware brand might need separate routes for food preparation, cooking, and storage. A shopper looking for storage containers should reach that range directly, with the information needed to compare the options.
Visuals and copy that explain the range
We develop the storefront’s visual direction around your logo, colours, product photography, and approved brand messaging. Headlines, banners, category tiles, and short supporting copy work together to explain what shoppers are looking at and why it matters.
Useful details take priority over vague claims. A collection introduction might explain the intended use or a meaningful difference between ranges. Product imagery should show the actual item clearly and stay consistent with the associated listing.
Page layouts connected to the right products
We plan the placement of product grids, individual product highlights, images, and available video within Amazon’s Store builder. Each section needs a clear destination, whether it leads to a collection page or a specific product.
If you plan to send campaign traffic to a particular range, tell us during the brief. That helps us give the relevant page an appropriate introduction and product selection.
New storefronts and redesigns of existing Brand Stores
For a new Brand Store, the priority is a useful first structure with the content you can support. A focused catalogue may need a compact store; a broader range may need several category pages.
For a redesign, we start with what is already there. Common reasons to revisit a store include an expanded catalogue, inconsistent imagery, difficult navigation, and important collections that are buried too far down the page.
Where you have existing Store Insights, those reports can help identify the pages and traffic sources worth examining. The design brief should connect the requested changes to an identifiable problem.
What you need before a Storefront project starts
Before a seller project begins, we confirm Professional account status, Brand Registry enrolment, and access to the Store builder through Amazon Ads. Brand Registry requirements include an eligible registered or pending trademark and branding that meets Amazon’s conditions. Review the current Canadian Brand Registry requirements if you are still preparing.
A useful starting brief includes:
- Your Amazon marketplace and store link: Amazon.ca, or the specific marketplace where the project will run.
- Your product list: ASINs, product groupings, and the ranges you want customers to discover.
- Your brand assets: logo files, colour references, product photographs, and any available lifestyle images or video.
- Your approved product information: specifications, brand messaging, and evidence for claims you want to make.
- Your project goal: a first store, a catalogue expansion, a visual refresh, or a better destination for a particular campaign.
If you are still choosing products or setting up your account, our guide to starting to sell on Amazon Canada explains the preparation, fees, and fulfilment decisions to make before commissioning a Brand Store.
How your Amazon Storefront project takes shape
1. Agree on the structure and scope
We review the catalogue, available assets, marketplace, and existing store where relevant. We then define the proposed pages, content needs, and work involved. Any gaps in photography or product information should be identified before the layouts depend on them.
2. Develop the design and content
We establish the visual direction and layout for the main shopping paths, then apply it to the agreed pages. You review the presentation and confirm product facts, brand language, and imagery before the store is submitted.
3. Build and review within Amazon
The storefront is assembled using Amazon’s available templates, tiles, and modules. Custom design here means the visual treatment, content, and arrangement within those tools. The build is reviewed for navigation, product destinations, readability, and consistency across desktop and mobile views.
4. Submit for Amazon review
Amazon reviews a Brand Store before publication. We prepare the agreed design for submission and address design or content feedback within the project scope. Amazon controls the approval decision and review timing, so a planned campaign date needs room for that stage. Its Brand Store guidance explains the moderation process.
The proposal sets out the review rounds, submission responsibilities, and handover arrangements. Work takes place through the appropriate access to your account.
Mobile layouts that remain readable and useful
A desktop banner can look polished and still be difficult to read on a phone. We review how the store’s content stacks, how images crop, and how quickly someone can reach the relevant products.
Where supported, separate mobile imagery can help preserve the subject and keep text legible. Amazon’s own mobile Store design guidance distinguishes automatic resizing from a layout that actually works for the shopper.
The review includes the order of sections, category labels, repeated content, and the destinations behind clickable tiles. A smaller screen should still communicate the same product differences and brand identity.
AI tools need a clear creative brief
Amazon now documents AI assistance for creating Store pages, drafting text, and arranging products in its Brand Store guide. Available features can vary by account and marketplace.
These tools can help develop options, but the decisions still depend on your catalogue and customers. Our design brief sets the product priorities, visual direction, and information each page must communicate. Any generated material needs checking against the real product, approved claims, and brand assets before it belongs in a storefront.
Project scope, pricing, and timing
Amazon says creating and maintaining a Brand Store through its tools is free. Professional design is a separate service: the cost reflects the planning, creative work, content preparation, and build required for your store.
We scope the project around:
- The number of pages and distinct product collections.
- The condition of an existing store, if it is being redesigned.
- How much usable photography, video, and copy you already have.
- The amount of content adaptation required for the chosen marketplace.
- The agreed review, submission, and handover work.
Send your catalogue and current store link for a project quote. The schedule can then reflect the actual work, asset readiness, your review availability, and Amazon’s publication process.
Product photography, original video production, trademark work, advertising spend, and ongoing account management should be budgeted separately from storefront design. Any additional creative work or later updates need a defined scope.
Connect your Storefront with the rest of your brand
Your Brand Store helps customers explore the range. A+ Content explains individual products on their detail pages. Consistent language and imagery help those experiences work together; our Amazon A+ Content guide explains that separate format.
Your independent online shop has its own role, including its own navigation and checkout. If that is also part of the project, our ecommerce website design service covers the website build, with branding that can remain consistent across both channels.
After publication, Amazon’s Store Insights can help you review visits, page views, traffic sources, and attributed sales. Those figures are useful context for future changes, alongside product availability, pricing, and campaign activity. A design change alone does not explain every movement in sales.
Tell us what your Amazon Storefront needs to do
Send us your Amazon store or product links, the marketplace you sell in, and what you want to improve. If this is your first Brand Store, include your Brand Registry status and the product range you plan to feature.
That gives us enough context to discuss the page structure, assets, scope, and a realistic next step for your brand.