The 7 Best Landing Page Builders

Landing Page Builders – Landing pages are the digital workhorses of your marketing strategy.

They act as focused destinations to capture leads, convert visitors into customers, and drive sales. But creating them from scratch can be time-consuming and require coding expertise.

That’s where landing page builders come in! These user-friendly tools empower you to design high-converting landing pages without needing to write a single line of code. (Landing Page Design)

Here’s a breakdown of 7 of the best landing page builders to consider, each with its unique strengths and considerations:

1. Unbounce

The Conversion-Focused Powerhouse 

Unbounce is a popular choice for businesses of all sizes, especially those seeking powerful conversion optimization features.

It offers a user-friendly interface with a vast library of pre-designed templates specifically crafted to maximize conversions.

Whether you’re running lead capture campaigns, promoting webinars, or driving product sales, Unbounce provides the tools and templates to get the job done.

• Pros:
  • Drag-and-drop builder for easy and intuitive page creation.
  • A/B testing capabilities to optimize your landing page performance and identify the most effective design elements.
  • Pop-up creation tools to capture leads effectively at strategic points in the visitor journey.
  • Integrations with popular marketing tools like Mailchimp, Salesforce, and HubSpot for seamless workflows.
• Cons:
  • Limited free plan restricts features and functionalities to a single landing page. Paid plans are required to unlock the full potential of Unbounce.
  • Pricing scales with traffic volume, potentially becoming expensive for websites with exceptionally high traffic.
• Pricing: Unbounce offers a 14-day free trial. Paid plans start at $80 per month and scale based on the number of landing pages you need to create and your expected monthly visitors.

2. Leadpages

The Lead Generation Champion

Leadpages caters particularly well to small businesses and entrepreneurs who prioritize lead generation and conversion optimization.

Its user-friendly interface and focus on lead capture forms make it an excellent choice for building email signup forms, webinar registration pages, and other lead magnets.

• Pros:
  • A wide range of landing page templates for various marketing goals, including lead capture, product launches, and event registrations.
  • Built-in lead capture forms and seamless integrations with popular email marketing platforms like Mailchimp and ConvertKit.
  • Mobile-responsive landing pages ensure optimal viewing on any device, crucial for capturing leads on the go.
  • Affordable pricing plans to suit different budgets, with a free trial available.
• Cons:
  • Design customization options might be limited compared to some competitors who offer more design flexibility.
  • A/B testing features might not be as robust as some other builders, making it less ideal for advanced conversion optimization strategies.
• Pricing: Leadpages offers a 14-day free trial. Paid plans start at $25 per month and scale based on features and the number of landing pages you can create.

3. Instapage

The Speed Demon for High-Volume Landing Pages

Instapage is a powerful landing page builder known for its lightning-fast page loading times and clean interface.

It’s ideal for businesses or agencies creating a high volume of landing pages that demand speed and performance.

• Pros:
  • Blazing-fast landing page loading times for a smooth user experience, which can significantly impact conversion rates.
  • Real-time collaboration features allow teams to work on landing pages together simultaneously, streamlining the creation process.
  • Advanced analytics and reporting tools provide valuable insights into landing page performance, enabling data-driven optimization.
  • Clean and user-friendly interface with a focus on efficiency, making it ideal for building numerous landing pages quickly.
• Cons:
  • Steeper learning curve compared to some beginner-friendly builders. New users might require some time to become comfortable with all the features.
  • Pricing can be higher than some options, making it less suitable for businesses on a tight budget.
• Pricing: Instapage offers a 14-day free trial. Paid plans start at $199 per month and scale based on features and the number of landing pages you can publish.

4. Carrd

The Simple and Free Landing Page Solution

Carrd stands out for its simplicity and affordability, making it a great choice for creating basic landing pages, single-page websites, or quick promotional microsites.

It’s a fantastic option for those who need a straightforward solution without extensive features.

Pros:

• Free plan allows you to build up to 3 landing pages, perfect for testing the waters or creating simple promotional pages.
• Affordable premium plans offer additional features and functionalities, including custom domains, connecting forms to email marketing services, and removing Carrd branding.
• Mobile-responsive design ensures your landing pages look good and function seamlessly on any device.

Cons:

• Limited design customization options compared to more feature-rich builders. You might not be able to achieve highly complex or visually intricate designs.
• Not ideal for complex landing pages requiring extensive functionalities like A/B testing or advanced analytics.

Pricing: Carrd offers a free plan with limited features. Premium plans start at $19 per year and scale based on features and the number of landing pages you can create.

5. ConvertKit

The Email Marketer’s Landing Page Ally

While not strictly a dedicated landing page builder, ConvertKit offers a landing page creation tool specifically designed for email marketing campaigns.

It integrates seamlessly with their email marketing platform, making it ideal for businesses prioritizing email list growth.

• Pros:
  • Integrates seamlessly with ConvertKit’s email marketing platform, allowing you to capture leads directly into your email subscriber list.
  • Easy to create landing pages specifically focused on capturing email subscribers, with built-in forms and integrations with popular email marketing services.
  • User-friendly interface with drag-and-drop functionality for a streamlined landing page creation process.
  • Affordable pricing plans, especially for businesses focused on email marketing and lead generation through landing pages.
• Cons:
  • Limited design customization options compared to dedicated landing page builders. You might have less flexibility in terms of design aesthetics and layouts.
  • Feature set might not be sufficient for complex landing pages beyond simple email capture forms. Functionality is geared more towards email marketing goals.
• Pricing: ConvertKit offers a free plan with limited features and landing pages. Paid plans start at $29 per month and scale based on the number of subscribers you have.

6. Wix

The All-in-One Website and Landing Page Builder

Wix is a popular website builder that also offers landing page creation functionalities within its plans.

It’s a comprehensive solution for those who need to build both a website and landing pages, all within the same platform.

• Pros:
  • Drag-and-drop website builder with extensive design flexibility, allowing you to create visually appealing landing pages.
  • Wide range of landing page templates for various purposes, including lead capture, product promotions, and event registrations.
  • Integrates seamlessly with other Wix features like website hosting, email marketing, and analytics tools.
  • Suitable for building both landing pages and full-fledged websites, offering a one-stop shop for your online presence.
• Cons:
  • Free plan has limitations and displays Wix branding on your landing pages. Upgrading is necessary to remove branding and unlock full features.
  • Upgrading for more features can become expensive depending on your needs, especially for complex landing pages or high-traffic websites.
  • Landing page creation might not be as streamlined and feature-rich as dedicated landing page builders focused solely on that functionality.
• Pricing: Wix offers a free plan with limited features and branding. Paid plans start at $13 per month and scale based on features, storage, and bandwidth.

7. Swipe Pages

The Mobile-First Landing Page Champion

Swipe Pages is a mobile-first landing page builder, making it ideal for businesses prioritizing mobile optimization in today’s mobile-centric world.

It ensures your landing pages look great and convert effectively on smartphones and tablets, where a significant portion of web traffic originates.

• Pros:
  • Focus on creating high-converting landing pages specifically optimized for mobile devices, crucial for capturing leads and driving conversions on the go.
  • Easy-to-use interface with drag-and-drop functionality for a user-friendly landing page creation process.
  • A/B testing capabilities to optimize your landing pages for mobile users and identify the most effective design elements.
  • Integrations with popular marketing tools like Mailchimp and Zapier for streamlined workflows.
• Cons:
  • Limited design flexibility compared to some other builders, with a focus on mobile optimization potentially restricting desktop design options.
  • Feature set might be less comprehensive for complex landing pages requiring advanced functionalities beyond mobile optimization.
  • Pricing can be higher than some competitors, especially for basic needs, as the mobile-first focus might not be necessary for all businesses.
• Pricing: Swipe Pages offers a 14-day free trial. Paid plans start at $29 per month and scale based on features and the number of landing pages you can create.

Choosing the Right Landing Page Builder

Selecting the best landing page builder depends on your specific needs and budget.

Consider the following factors to make an informed decision:

• Your design skills and experience: If you’re a beginner, a user-friendly builder like Carrd or Leadpages might be ideal. For more design flexibility, explore options like Unbounce or Wix.
• The complexity of your landing pages: Simple landing pages can be built with most options. Complex pages with advanced features like A/B testing or extensive integrations might require a builder like Unbounce or Instapage.
• Your budget: Free plans are available with some builders, but premium plans offer more features and functionalities. Consider the long-term value proposition and how the builder scales with your needs.
• Mobile responsiveness: In today’s mobile-first world, ensure your chosen builder creates landing pages that look great and convert effectively on all devices, especially smartphones and tablets.

By evaluating these factors and exploring the options we’ve outlined, you can find the perfect landing page builder to craft high-performing landing pages that elevate your marketing efforts and drive conversions.

Remember, the ideal builder empowers you to create visually appealing, user-friendly landing pages that effectively capture leads and convert visitors into customers.