Selling digital products online is one of the smartest business models in 2025. There’s no inventory, no shipping costs, and once a product is created, you can sell it again and again with almost no additional expense.
But what exactly should you sell?
If you’re looking for digital products that are cheap to produce and high in profit, this guide covers top categories, real examples, and tips for choosing the right product for your audience.
Let’s break down what’s selling, and why digital products are such a powerful opportunity.
Read More: Most Popular Products Sold Online
Why Sell Digital Products?
Before we jump into the list, here’s why digital products are an ideal business model, especially if you’re working solo or starting with a limited budget.
- Zero inventory or shipping costs
- No physical space needed
- Instant delivery via email or download
- Scalable, you can sell to thousands with no extra effort
- Global reach, no customs or delivery restrictions
- Passive income potential
Now, let’s explore what’s actually selling.
1. Digital Templates
Whether it’s for resumes, social media posts, planners, or business documents, people are always looking for well-designed, ready-to-use templates.
Examples:
- Canva templates for Instagram stories
- Notion dashboards for productivity
- Resume and cover letter templates (Word, Google Docs)
- Business pitch decks or invoice designs
Best platforms to sell:
Etsy, Gumroad, Creative Market
2. Online Courses and Tutorials
Knowledge is one of the most valuable digital products, and people are willing to pay for access to your skills, insights, or teaching style.
Popular niches:
- Personal finance and investing
- Coding, web development, AI
- Digital art and design
- Language learning
- Freelancing and remote work
You can sell your course once or build a series, adding layers of income over time.
Best platforms to sell:
Teachable, Podia, Thinkific, Kajabi
3. eBooks and Guides
Whether it’s a 20-page niche tutorial or a full-length professional guide, eBooks remain one of the simplest digital products to create and sell.
Examples:
- “How to Start a Shopify Store in Canada”
- Niche recipe books
- Travel guides for specific destinations
- Fitness and nutrition plans
Tips:
Create multiple formats (PDF, ePub, Kindle) and include bonus checklists or worksheets to add value.
4. Digital Art and Printable Products
This category includes both artistic products and utility-driven designs that buyers can print themselves.
Examples:
- Printable planners and calendars
- Wall art (quotes, illustrations, abstract designs)
- Wedding invitation templates
- Coloring books (for kids or adults)
- Stickers and labels (for Cricut users or journaling)
Where to sell:
Etsy is huge for printables, but also consider your own Shopify or WooCommerce site with automatic delivery.
5. Stock Photos and Videos
If you’re a photographer or videographer, you can sell your visual content to marketers, designers, and content creators.
High-demand categories:
- Lifestyle and wellness
- Business and work from home
- Diversity and inclusion imagery
- Seasonal and holiday shots
Top platforms:
Shutterstock, Adobe Stock, iStock, or your own branded site with niche focus
6. Audio Files and Sound Packs
Sound sells. Musicians, game developers, podcasters, and YouTubers all need audio content they can license and use.
Products to consider:
- Loops and beats
- Royalty-free background music
- Podcast intro packs
- Nature sounds and ambient loops
- Voice-over templates
If you’re good with audio production, this is a highly scalable niche.
7. Website Themes and UI Kits
For web designers and developers, digital product creation can become a high-margin business, especially in niches like eCommerce, portfolio sites, or landing pages.
Examples:
- WordPress themes
- Shopify section templates
- Figma UI kits
- Email newsletter templates (HTML or design-based)
Best platforms to sell:
Themeforest, Creative Market, or directly on your website
8. Digital Tools and Spreadsheets
People love well-built, ready-to-use tools they don’t have to build themselves.
In-demand items:
- Budgeting spreadsheets
- Freelance pricing calculators
- Social media analytics dashboards
- Content planning calendars
- Custom CRMs or project trackers in Google Sheets
Why it works:
They’re practical, evergreen, and easy to upsell with tutorials or bonus content.
Tips for Selling Digital Products Successfully
- Focus on one niche first: don’t try to create for everyone
- Build your email list early: you can sell repeatedly to past customers
- Offer bundles or upsells: increase average order value
- Add perceived value: mockups, video demos, testimonials
- Use SEO and Pinterest to drive evergreen traffic
If you’re not a designer or writer, consider partnering with a freelancer or using tools like Canva, ChatGPT, or Notion to help you create and organize.
Ideas for Digital Products to Sell Online
Selling digital products is one of the most cost-effective ways to earn online, without worrying about packaging, inventory, or logistics. It’s ideal for creators, coaches, freelancers, and anyone with specialized knowledge or design skills.
Whether you’re launching your first product or adding a new income stream to your existing business, the key is to start small, test what works, and build from there.
Need help designing a branded site or sales page for your digital product?
Get in touch with Maple Web Design
