Is your website performing at its best? Just like your car needs regular maintenance, your website needs ongoing checkups to stay fast, functional, and secure.
Whether you’re running a business site, portfolio, or e-commerce store, this 12-point website health checklist will help you spot issues before they affect your visitors — or your rankings.
Want to dive deeper into how to analyze your site’s health? Check out our favorite SEO checker tools.
1. Mobile Responsiveness
Your website should look and function perfectly on smartphones and tablets. If visitors have to pinch, zoom, or scroll sideways, you’re losing traffic.
How to check: Use Google’s Mobile-Friendly Test tool.
2. Site Speed
Slow-loading websites kill conversions. A site should load in under 3 seconds — ideally faster on mobile.
How to check: Google PageSpeed Insights, GTmetrix.
3. SSL Certificate (HTTPS)
If your site isn’t secure (no lock icon in the browser), visitors will bounce — and search engines will penalize you.
4. Broken Links
Dead links harm user experience and hurt SEO. All internal and external links should be working properly. Fixing broken links is easier than you think. Here’s a list of tools that can help.
How to check: Use tools like Broken Link Checker or Screaming Frog.
5. Updated CMS, Themes & Plugins
Outdated WordPress versions or plugins are open doors for hackers. Keep everything up-to-date — and remove what you don’t use.
Users should find what they’re looking for in 3 clicks or less. Menus should be simple, consistent, and logical.
7. On-Page SEO Elements
Make sure each page has:
- A unique Title Tag (under 60 characters)
- A compelling Meta Description
- Proper use of H1-H3 headings
- Target keywords naturally used in content
8. Alt Text on Images
Images must have descriptive alt text for accessibility and image SEO.
9. Functional Contact Forms
Test all your contact, quote, and booking forms. A broken form = lost lead.
10. Clear Call to Action (CTA)
What should visitors do? Call? Buy? Book? Every page should guide the user with strong CTAs.
11. Google Analytics & Search Console
Track visitor behavior, traffic sources, and performance. If you haven’t connected your site, do it now. Using tools like Google Analytics is a key part of any website audit. Read more here.
12. Content Freshness
Outdated blog posts or services pages send the wrong message. Keep your content updated with current offers, testimonials, and articles.
Want This as a Downloadable Checklist?
Grab your FREE PDF version of this checklist — perfect for printing or sharing with your team. Regular website maintenance is essential for avoiding unexpected issues. Learn more here.
Need help optimizing your website? Explore our SEO services.
